top of page

SEARCH ENGINE OPTIMIZATION

Search engine optimization (SEO) is an important part of digital marketing. SEO helps your website to be more visible to potential customers by improving its ranking in search engine results. SEO involves optimizing your website, content, and other elements so that search engines can more easily find and index your website. With SEO, you can increase organic traffic to your website, enabling you to reach more customers, build trust, and ultimately increase sales. 

What we can do in SEO ?

A. Research and Setup:

1. Conduct Comprehensive Website Audit:

This involves analyzing your website's structure, performance, and technical aspects to identify areas for improvement and ensure it is search engine-friendly.

​3.Organic Visibility Initial Report:

Assess your current organic visibility and search engine rankings to establish a baseline for tracking progress and identifying areas of improvement.

4.Keywords Ranking Initial Report:

Determine the current rankings of your targeted keywords in search engine result pages (SERPs) to track their performance over time.

5.Google Analytics and Search Console Setup:
Set up Google Analytics and Google Search Console to gather valuable data about website traffic, user behavior, and search performance.
6.Create Keyword-URL Mapping And Siloing Structure:
​Map keywords to specific URLs on your website and create a logical website structure (siloing) to improve relevance and organization.
​2. Conduct Keyword Research Analysis:

Research and identify relevant keywords that your target audience is using to search for products or services similar to yours. This helps optimize your content and improve search engine rankings

26233021_7183465-removebg-preview.png

​​​7.Create Content Plan:

Develop a plan for creating and publishing high-quality, optimized content that aligns with your target keywords and addresses the needs of your audience.

B. On-site Optimization:

1. Fix Broken Links:
Identify and fix any broken or non-functional links on your website to improve user experience and ensure search engine bots can crawl your site effectively.
2. Remove Duplicate Contents:
Eliminate duplicate content issues, such as identical or similar content appearing on multiple pages, to avoid potential penalties from search engines.
3. Remove Dead Weight Pages:
Remove or improve low-quality or irrelevant pages that don't add value to your website or user experience.
4. Make SEO-Friendly URLs:
Optimize URLs by making them descriptive, concise, and including relevant keywords for better search engine visibility.
5. Implement Proper SEO Redirection:
Set up proper redirects (301 redirects) for any removed or changed URLs to preserve SEO value and ensure a smooth user experience.
6. Optimize Page Titles And Meta Descriptions:
 Craft unique, descriptive, and keyword-rich page titles and meta descriptions that accurately represent the content of each page.
8. Optimize Images:
Compress and optimize images for faster page loading speed, use descriptive alt tags, and include relevant keywords when appropriate.
9. Optimize Page Contents:
Ensure your website content is well-written, informative, and optimized with relevant keywords, headings, and formatting.
10. Use Structured Data Markup:
Implement structured data markup (such as schema.org) to provide search engines with additional context about your content, which can enhance search result appearances.
11. Sprinkle Authority External Links:
Include authoritative external links within your content to provide additional value to your users and establish credibility.
12. Implement Authority Sculpting:
Strategically control the flow of internal links to prioritize important pages and distribute authority throughout your website effectively.
13. Create XML Sitemap:
Generate and submit an XML sitemap to search engines to help them crawl and index your website more efficiently.
15. Make Blog Posts Shareable:
Add social sharing buttons to your blog posts to encourage readers to share your content on social media platforms, increasing its reach and visibility.
14.Boost Website Speed:
Optimize your website's loading speed by compressing images, minifying code, leveraging caching techniques, and using a content delivery network (CDN) if applicable.
16. Add and Optimize Blog Posts:
Regularly publish informative and engaging blog posts that are optimized for relevant keywords, provide value to your audience, and attract organic traffic.

C.  Of-site Optimization:

1.  High Quality and Permanent Backlinks:
Acquire high-quality, natural backlinks from reputable and relevant websites to improve your website's authority and search engine rankings.
2.  High Quality Contextual Links:
Seek contextual backlinks from authoritative websites or blogs within relevant content that aligns with your niche or industry.
3.High Authority Niche Related Directory Submissions:
Submit your website to high-authority, niche-related directories to gain exposure and improve your online presence.
4. Unique High Quality Article Submissions:
Create and distribute unique, well-written articles to reputable article directories or relevant websites, including backlinks to your website.
5. Edu and Gov Mixed Links:
Obtain backlinks from educational and governmental websites, which are highly valued by search engines due to their credibility and authority.
6. Niche Relevant Blog Comments:
Engage with relevant blogs in your industry by leaving thoughtful comments that add value to the discussion, including a link back to your website.
7. High Quality Document Sharing Submissions:
Share informative documents, such as PDFs or presentations, on reputable document sharing platforms, including backlinks to your website.
8. Profile Links On High Authority Sites:
Create profiles on high-authority websites or platforms in your industry and include a link back to your website within your profile.
9. Top Social Bookmarking Sites:
Submit your website or individual pages to popular social bookmarking sites to increase visibility and generate traffic.

D. Add Ons

Online ads-rafiki-PhotoRoom.png
1.Real Social Signals:
Encourage genuine social media engagement and shares of your content, indicating popularity and relevancy to search engines.
2.Premium Backlinks Indexation:
Ensure that premium backlinks are indexed by search engines to maximize their impact on your website's search rankings.

E. Tracking and Reporting:

1. Organic Visibility Report:
Track and monitor the organic visibility of your website, including visibility trends, changes in rankings, and the impact of your optimization efforts.
2.Keywords Ranking Report:
Regularly assess your keyword rankings to evaluate progress, identify opportunities, and adjust your optimization strategies accordingly.
3. Website Health Status Report:
Generate reports that provide insights into the health and performance of your website, including factors like loading speed, mobile responsiveness, and crawlability.
13450385_OrgUVC-L_Tech-10_Single-09-removebg-preview.png
bottom of page